06°17′S 106°43′E — TANGERANG SELATAN
I design products from inside the constraints they have to live with — small teams, real budgets, real users.
I'm a self-taught product designer with six years of visual design behind me. I came back to design in 2024 after a two-year break for motherhood, and now run a small design + dev studio with my husband (a software engineer) while freelancing for a healthcare client.
In the last 18 months I've shipped a finance app to the Play Store, built a complete two-brand identity for a new clinic, and co-built a healthcare EMR using AI-augmented workflows.
I'm not the designer who sketches in cafés. I'm the designer who ships at 10pm after my son is asleep, with my husband building from my Pencil designs in the next room.
Fiverr — wedding invitations and video stationery for international clients. I kept loyal clients off-platform for over a year: my first lesson in why service quality compounds.
Pregnant with my son, I opened Figma for the first time and designed four frames of a shopping list app. I knew nothing about UX, and put it down when he was born.
Two years off paid work. Most of what I know about household economics, time under pressure, and designing for messy real life came from here.
I returned through a virtual-assistant course, picked up brand & content skills, and my husband and I started a studio: Sirkala. Our first try — JAKA, a multi-device POS — was too ambitious. Pausing it taught me that scope is a design tool.
Sirkala became a studio for lightweight daily apps. Lilist shipped to the Play Store in May 2025. Three friends tried it; none could use it without me. That led to a full V2 — and a permanent shift in how I treat my own assumptions.
When development funds ran low, I joined a new clinic as its brand designer. A logo guideline grew into a multi-brand system (Wellness, Skin, + Medic architecture), print, a website, and ongoing social. The clinic opened March 2026 — and became Synetic's first pilot.
We adopted AI tools and the math of what two people can ship changed overnight. We picked up the B2B EMR we'd have paused before — this time with a real pilot clinic. ~70% MVP, deploying this year.
Looking for a full-time remote product design role — to learn alongside an experienced team.
I'm the brand designer at Enigma — and that relationship is where Synetic started. What began as a logo guideline became a multi-brand identity system (Enigma Wellness, Enigma Skin, with architecture for Enigma Medic), print collateral, a website, and ongoing social for two accounts. The clinic opened in March 2026 and runs steady operations today.
One brand, modular sub-brands — the clinic can grow service by service, and a future branch can carry just one offer (Wellness or Skin) or split across two locations. Designed for how the business actually expands, not just a logo.
Brand work shown as craft & context — the product case studies above carry the portfolio.
After two years of building products mostly on my own — through tutorials, trial and error, and a lot of educated guessing — what I want next is to work inside an experienced design team.
I want to see how mature teams scope and ship. To learn real workflows up close. To pressure-test what I've taught myself against established craft, and find out which of my instincts hold up and which ones I need to unlearn.
I'm honest about being self-taught: I've translated theory into practice mostly by myself. I know there are better, more effective ways I haven't discovered yet — and the fastest way to find them is to work next to designers who already have.
A full-time remote product design role with a company that:
Especially drawn to healthcare, AI tools, design tools, consumer & daily-use apps, and products that serve small businesses — the spaces I've been working in.
It doesn't show up in design portfolios often — but it's why I think in systems before I think in screens.
5am before my son wakes, naptime, after bedtime. I've made peace with no “deep focus mornings.” My workflows are built by someone who can't waste time.
Reading about design rarely sticks with me. Shipping a flawed V1 always does.