06°17′S 106°43′E — TANGERANG SELATAN
I design products from inside the constraints they have to live with — small teams, real budgets, real users.
I'm a product designer with six years of visual design behind me. I came back to design in 2024 after a break for motherhood, and now co-run a small two-person studio with my husband (an engineer), alongside freelance work for a healthcare client.
In the last 18 months I've shipped a finance app to the Play Store, built a two-brand identity for a new clinic, and co-built a healthcare EMR — now in testing — using AI-augmented workflows.
I'm not the designer who sketches in cafés. I'm the designer who ships — with engineering building straight from my Pencil designs.
Fiverr — wedding invitations and video stationery for international clients. I kept loyal clients off-platform for over a year: my first lesson in why service quality compounds.
Pregnant with my son, I opened Figma for the first time and designed four frames of a shopping-list app — Lilist V0. I knew nothing about UX, and put it down when he was born.
Two years off paid work. Most of what I know about household economics, time under pressure, and designing for messy real life came from here.
I joined a virtual-assistant bootcamp for its project-management track, hoping it would help me run the software project we were starting. The PM turned out generic, not built for software — but it's where my brand identity and social-media skills actually matured. The same skills I lean on at Enigma today.
I started designing JAKA, a multi-device POS, while my co-founder and I began dreaming up a small studio — we had the philosophy, not the name yet. JAKA is where I learned Figma properly: flows, components, a real design system.
We finally admitted JAKA was too ambitious for two people. So we reopened that old Lilist V0 file — same problem, new direction — and bet on something we could realistically finish.
We made the studio real and named it Sirkala. In June I designed Lilist V1 and built our public presence — Instagram, LinkedIn, a landing page. Lilist V1 shipped to the Play Store in November 2025. Then three friends tried it; none could use it without me. I knew it needed a full rebuild — but it had to wait.
With the Lilist rebuild on hold, I joined a new clinic as its brand designer. A logo guideline grew into a multi-brand system (Wellness, Skin, + Medic architecture), print, a website, and ongoing social. The clinic opened March 2026 — and became Synetic's first pilot.
The clinic owner wanted an EMR. By early 2026 we'd adopted AI-augmented workflows, and suddenly a B2B EMR was something two people could build. Synetic reached MVP1 this year — and seeing what AI-flow made possible is exactly why I finally started Lilist V2.
Looking for a full-time remote product design role — to learn alongside an experienced team.
I'm the brand designer at Enigma — and that relationship is where Synetic started. What began as a logo guideline became a multi-brand identity system (Enigma Wellness, Enigma Skin, with architecture for Enigma Medic), print collateral, a website, and ongoing social for two accounts. The clinic opened in March 2026 and runs steady operations today.
I've been retained since late 2025 — through the clinic's launch and into daily operations: negotiating scope with an owner who had strong opinions, and holding the brand system together as the business kept adding services. It's the one place my portfolio shows sustained work with a real external client, not just products I scoped for myself.
One brand, modular sub-brands — the clinic can grow service by service, and a future branch can carry just one offer (Wellness or Skin) or split across two locations. Designed for how the business actually expands, not just a logo.
Two Enigma accounts (Wellness & Skin), built from zero in 2026 — I produce the brand and its content, carousels and reels. Not a growth specialism; just proof the brand system holds up in the wild.
Brand work shown as craft and client context — the product case studies carry the portfolio.
After two years of building products mostly on my own — through tutorials, trial and error, and a lot of educated guessing — what I want next is to work inside an experienced design team.
I want to see how mature teams scope and ship. To learn real workflows up close. To pressure-test what I've taught myself against established craft, and find out which of my instincts hold up and which ones I need to unlearn.
A full-time remote product design role with a company that:
Especially drawn to healthcare, AI tools, design tools, consumer & daily-use apps, and products that serve small businesses — the spaces I've been working in.
It doesn't show up in design portfolios often — but it's why I think in systems before I think in screens.
5am, naptime, after bedtime. Working around a small child taught me to protect focus and cut scope ruthlessly. My workflows are built by someone who can't afford to waste time.
Reading about design rarely sticks with me. Shipping a flawed V1 always does.